Client Success Stories

What Our Clients Say

★★★★★

"MEDIA ANALYTICS transformed our Facebook ad campaigns. We saw a 340% increase in qualified leads within the first 60 days. Their strategic approach and attention to detail is unmatched."

Sarah Mitchell
CEO, TechStart Solutions
★★★★★

"The ROI we've achieved through their Google Ads management has exceeded all expectations. They truly understand how to optimize ad spend and deliver results that matter to our bottom line."

James Rodriguez
Marketing Director, Elite Fitness
★★★★★

"Our TikTok campaigns have gone viral multiple times thanks to MEDIA ANALYTICS. They know how to connect with younger audiences and create compelling ad content that converts."

Emily Chen
Founder, StyleCraft Fashion
★★★★★

"Professional, responsive, and results-driven. The team at MEDIA ANALYTICS doesn't just manage ads—they become a strategic partner in your growth. Highly recommend their SEO services too!"

Michael Thompson
Owner, Thompson Legal Group
★★★★★

"We tripled our online sales in 4 months working with MEDIA ANALYTICS. Their data-driven approach and continuous optimization have been game-changing for our e-commerce business."

Lisa Anderson
CMO, HomeGoods Plus
★★★★★

"The press release services got us featured in major industry publications. The exposure has been invaluable for building brand credibility and attracting high-value clients."

David Park
VP Marketing, InnovateTech
Who We Are

About MEDIA ANALYTICS

Founded with a mission to revolutionize digital advertising, MEDIA ANALYTICS LLC has become a trusted partner for businesses seeking to maximize their online advertising ROI. We combine cutting-edge technology with deep industry expertise to deliver campaigns that don't just reach audiences—they convert them.

Our team of certified digital marketing professionals brings decades of combined experience across Facebook, Google, TikTok, and emerging advertising platforms. We believe in data-driven strategies, transparent reporting, and relentless optimization to ensure every ad dollar works harder for your business.

At MEDIA ANALYTICS, we don't believe in one-size-fits-all solutions. Each client receives a custom strategy tailored to their unique goals, target audience, and industry landscape. From startup founders to enterprise marketing teams, we've helped hundreds of businesses achieve breakthrough results through precision-targeted advertising campaigns.

Our mission is simple: Bringing you the most out of your ad dollars. We're committed to staying ahead of platform algorithm changes, testing new ad formats before competitors, and continuously innovating to maintain our clients' competitive edge in the digital marketplace.

MEDIA ANALYTICS team member working on digital strategy

Meet Our Team

AC

Alexandra Carter

Chief Executive Officer

With 15+ years in digital advertising, Alexandra founded MEDIA ANALYTICS to bring enterprise-level ad strategies to businesses of all sizes. Her expertise spans performance marketing, brand development, and strategic growth planning.

MJ

Marcus Johnson

Director of Paid Media

Marcus leads our paid advertising team with a track record of managing $50M+ in annual ad spend. He's a certified expert across all major platforms and specializes in scaling campaigns profitably.

SP

Sophia Patel

Head of Analytics

Sophia transforms data into actionable insights. Her analytical frameworks have helped clients achieve 200%+ improvements in conversion rates through strategic testing and optimization.

DW

Daniel Wong

Creative Director

Daniel crafts compelling ad creative that stops scrolls and drives action. His award-winning campaigns blend psychology, design, and persuasive copywriting to maximize engagement and conversions.

Our Expertise

Services We Offer

Facebook Ad Management

Leverage the world's largest social network to reach your ideal customers with precision-targeted campaigns that drive real business results.

What You Get

  • Custom audience research and segmentation
  • A/B tested ad creative and copy
  • Advanced pixel tracking and conversion optimization
  • Retargeting campaigns for maximum ROI
  • Weekly performance reports and insights

Who It's For

E-commerce brands, local businesses, B2C companies, and service providers looking to scale customer acquisition through Meta's advertising ecosystem.

Timeline

Initial setup: 1-2 weeks. First optimizations visible within 30 days. Full campaign maturity at 90 days with continuous improvement thereafter.

Google Ad Management

Dominate search results and capture high-intent customers actively looking for your products or services through expertly managed Google Ads campaigns.

What You Get

  • Comprehensive keyword research and strategy
  • Search, Display, and Shopping campaign management
  • Landing page optimization recommendations
  • Negative keyword sculpting for cost efficiency
  • Conversion tracking and attribution modeling

Who It's For

B2B companies, professional services, e-commerce stores, and local businesses seeking to capture search demand and drive qualified traffic.

Timeline

Campaign launch: 1 week. Quality Score improvements visible in 2-4 weeks. Optimal performance typically achieved within 60-90 days.

TikTok Ad Management

Tap into the fastest-growing social platform with creative, algorithm-friendly campaigns that resonate with Gen Z and Millennial audiences.

What You Get

  • Viral-worthy creative strategy and production
  • In-feed ads, TopView, and Spark Ads management
  • Influencer partnership coordination
  • TikTok Pixel implementation and optimization
  • Trend monitoring and rapid campaign iteration

Who It's For

Consumer brands, entertainment companies, fashion retailers, and businesses targeting younger demographics with visually compelling products.

Timeline

Creative development: 1-2 weeks. Campaign launch: 3-5 days after approval. Early indicators within 7 days, with scaling potential in 30-45 days.

SEO (Search Engine Optimization)

Build sustainable organic traffic through comprehensive SEO strategies that improve rankings, drive qualified visitors, and establish long-term market dominance.

What You Get

  • Technical SEO audit and implementation
  • Keyword research and content strategy
  • On-page optimization and schema markup
  • Link building and authority development
  • Monthly ranking reports and traffic analysis

Who It's For

B2B companies, content publishers, e-commerce sites, and service businesses seeking to reduce paid advertising dependency through organic search growth.

Timeline

Initial audit: 1-2 weeks. Technical fixes: 4-6 weeks. Early ranking improvements: 2-3 months. Significant organic growth: 6-12 months with ongoing optimization.

Press Release Services

Amplify your brand's newsworthy moments with professionally crafted press releases distributed to relevant media outlets and industry publications.

What You Get

  • Professional press release writing and editing
  • Distribution to 200+ news outlets
  • Media contact list development
  • SEO-optimized releases with backlinks
  • Performance tracking and media monitoring

Who It's For

Startups announcing funding, companies launching products, organizations sharing thought leadership, and brands seeking credibility through media coverage.

Timeline

Draft creation: 2-3 business days. Client review and revisions: 1-2 days. Distribution: Same day as approval. Media pickup tracking: Ongoing for 30 days post-distribution.

Insights & Updates

Latest From Our Blog

Digital marketing concepts and strategies
February 10, 2026
Digital Advertising

The Future of Facebook Advertising in 2026: Privacy-First Strategies ▼

As privacy regulations tighten and third-party cookies phase out, Facebook advertisers must adapt their strategies. Discover the emerging tactics that will define success in the post-privacy era of digital advertising...

The digital advertising landscape has undergone seismic shifts over the past few years, with privacy taking center stage in how platforms collect and use data. Facebook (Meta), once the king of hyper-targeted advertising, has had to reinvent its advertising infrastructure to comply with iOS 14.5+ ATT framework, GDPR, and emerging privacy regulations worldwide.

The Privacy-First Advertising Paradigm

The era of tracking users across the web without explicit consent is over. Facebook's advertising ecosystem now operates within stricter boundaries, requiring advertisers to rethink fundamental strategies. The Aggregated Event Measurement (AEM) framework limits pixel events to eight per domain, forcing marketers to prioritize which conversions matter most.

First-Party Data: Your New Competitive Advantage

In this privacy-conscious environment, first-party data has become the most valuable asset for advertisers. Building robust email lists, implementing Customer Relationship Management (CRM) systems, and creating value exchange programs that encourage voluntary data sharing are now essential tactics.

Smart advertisers are using Facebook's Conversions API (CAPI) to send server-side events directly to Meta, bypassing browser-based tracking limitations. This approach not only improves data accuracy but also strengthens campaign performance by providing Facebook's algorithm with more reliable signals for optimization.

Creative Excellence Over Targeting Precision

With targeting capabilities reduced, creative quality has emerged as the primary differentiator. Facebook's algorithm has become incredibly sophisticated at finding the right audiences when fed high-performing creative assets. The best-performing campaigns in 2026 feature:

  • Native-looking content that blends seamlessly into the feed
  • Compelling hooks in the first 3 seconds to stop scrolling
  • Clear value propositions addressing specific customer pain points
  • Multiple creative variations tested simultaneously
  • User-generated content (UGC) that builds authentic trust

Contextual Targeting Renaissance

As behavioral tracking declines, contextual targeting—showing ads based on the content users are currently viewing rather than their browsing history—has seen a resurgence. Facebook's AI can analyze page content, video context, and engagement patterns to deliver remarkably relevant ads without invasive data collection.

The Rise of Modeling and Machine Learning

Facebook's Aggregated Event Measurement uses statistical modeling to estimate conversion data that can't be directly measured. Understanding how this modeling works and feeding the algorithm high-quality data signals is crucial for campaign success. Advertisers who embrace machine learning-driven campaign optimization are seeing better results than those clinging to manual targeting methods.

Looking Ahead

The future of Facebook advertising isn't about working around privacy restrictions—it's about embracing them. Companies that invest in building genuine customer relationships, creating exceptional creative, and leveraging first-party data will thrive. Those resistant to change will find their cost per acquisition climbing as competition for attention intensifies.

February 5, 2026
Google Ads

Google Ads Performance Max: Complete Guide to Maximizing ROI ▼

Performance Max campaigns have revolutionized Google Ads by leveraging AI to optimize across all Google channels. Learn how to structure, optimize, and scale PMax campaigns for maximum profitability...

Google's Performance Max (PMax) campaigns represent the company's most significant evolution in advertising technology in years. By combining machine learning with access to Google's entire advertising inventory—Search, Display, YouTube, Gmail, Discover, and Maps—PMax promises to simplify campaign management while delivering superior results.

Understanding Performance Max Architecture

Unlike traditional campaign types that focus on a single channel, Performance Max uses Google's AI to automatically allocate budget across all platforms based on where conversions are most likely to occur. This "black box" approach initially concerned advertisers accustomed to granular control, but data from early adopters shows impressive results when properly configured.

Asset Groups: The Foundation of PMax Success

Performance Max campaigns organize creative elements into "Asset Groups"—collections of headlines, descriptions, images, videos, and logos that the AI mixes and matches to create countless ad variations. The quality and diversity of these assets directly impact campaign performance.

Best practices for asset groups include:

  • Providing maximum variety: Google recommends 5 headlines, 5 descriptions, 5 images, and at least 1 video per asset group
  • Creating multiple asset groups for different product categories or customer segments
  • Testing radically different messaging approaches within separate asset groups
  • Ensuring visual consistency while maintaining creative diversity
  • Regularly refreshing assets to combat creative fatigue

The Power of Audience Signals

While Performance Max is designed to find audiences automatically, providing "audience signals" dramatically accelerates the learning phase. These signals act as starting points for Google's algorithm, helping it understand your ideal customer profile.

Effective audience signals combine:

  • Custom Intent audiences based on search behavior
  • Customer Match lists from your CRM
  • Website visitors segmented by behavior (cart abandoners, category browsers, etc.)
  • Demographic and interest targeting that mirrors your best customers

Conversion Tracking: The Secret to PMax Optimization

Performance Max's AI is only as good as the conversion data it receives. Implementing comprehensive conversion tracking with appropriate values assigned to each action is critical. Many advertisers make the mistake of only tracking final sales, missing opportunities to optimize for micro-conversions that lead to revenue.

Advanced conversion tracking strategies include:

  • Assigning different values to various conversion actions based on their lifetime value contribution
  • Using enhanced conversions to improve measurement accuracy
  • Implementing offline conversion imports for businesses with longer sales cycles
  • Setting up store visit tracking for businesses with physical locations

Budget and Bidding Strategies

Performance Max requires a different approach to budget management. Because the algorithm needs data to optimize effectively, starting with insufficient budget can doom a campaign before it begins. Industry benchmarks suggest allocating at least 2-3x your target CPA as a daily budget during the initial learning phase.

When to Use (and Not Use) Performance Max

PMax excels for e-commerce, lead generation, and businesses with clear conversion paths. It's particularly powerful when combined with existing Shopping and Search campaigns, as Google uses learnings from established campaigns to accelerate PMax performance.

However, PMax may not be ideal for brand awareness campaigns, highly complex B2B sales with multi-touch attribution needs, or situations where complete transparency and control are business requirements.

The Future of Automated Advertising

Performance Max represents Google's vision for the future: AI-powered campaigns that require strategic direction from advertisers but handle tactical optimization automatically. As the platform evolves, those who master the balance between providing clear business objectives and allowing algorithmic flexibility will see the greatest returns.

January 28, 2026
TikTok Marketing

TikTok Advertising in 2026: What's Working for E-Commerce Brands ▼

TikTok has matured from entertainment platform to serious commerce driver. Explore the strategies top DTC brands are using to generate millions in revenue through TikTok's unique advertising ecosystem...

TikTok's evolution from a dance video app to a legitimate advertising powerhouse has been nothing short of remarkable. With over 1.5 billion active users and unprecedented engagement rates, the platform now drives significant revenue for e-commerce brands that understand its unique dynamics.

The TikTok Commerce Revolution

TikTok Shop's integration with the platform has created a seamless path from content discovery to purchase, eliminating friction that plagued earlier social commerce attempts. Users can now complete transactions without leaving the app, dramatically improving conversion rates compared to external link-based selling.

Early data from TikTok Shop merchants shows:

  • 30-50% higher conversion rates compared to traffic sent to external websites
  • Lower customer acquisition costs due to the platform's subsidized merchant programs
  • Increased impulse purchases driven by engaging product videos
  • Higher average order values when products are bundled strategically

Creative That Converts: The TikTok Formula

TikTok's audience is notoriously hostile to traditional advertising. Polished, corporate-feeling content typically underperforms compared to authentic, creator-style videos. The most successful brands have embraced what the TikTok community calls "de-influencing"—honest, sometimes raw content that builds trust through transparency.

Winning creative elements include:

  • First-person testimonials shot on smartphones
  • Demonstration videos showing products solving real problems
  • Behind-the-scenes content that humanizes brands
  • Trending audio used creatively to tie into broader cultural conversations
  • Text overlays that work even with sound off (critical as 60% of users browse without audio)

The Spark Ads Advantage

Spark Ads, which allow brands to boost organic content (their own or from creators), have become the secret weapon for sophisticated TikTok advertisers. By promoting content that has already proven organic engagement, brands can piggyback on authentic momentum while maintaining the native feel that TikTok users expect.

Spark Ads outperform traditional in-feed ads in several key metrics:

  • 2-3x higher engagement rates
  • Lower CPMs due to better performance signals
  • Ability to leverage creator audiences and credibility
  • Comments and engagement that further boost algorithmic distribution

Influencer Partnerships: Quality Over Follower Count

The TikTok influencer landscape differs dramatically from Instagram. Nano and micro-influencers (under 100K followers) often deliver better ROI than mega-influencers due to higher engagement rates and more authentic audience relationships. The platform's algorithm also gives smaller creators significant reach potential if their content resonates.

Successful influencer collaboration strategies prioritize:

  • Authentic brand alignment over follower count
  • Creative freedom for influencers to present products naturally
  • Multiple smaller partnerships rather than single large campaigns
  • Affiliate or commission structures to align incentives
  • Long-term ambassadorships that build credibility over time

Scaling TikTok Campaigns Profitably

TikTok's advertising platform has matured significantly, with sophisticated targeting and optimization options now available. However, the platform still requires a different scaling approach compared to Facebook or Google.

Key scaling principles include:

  • Campaign Budget Optimization (CBO) over ad set budget optimization
  • Broad targeting that allows the algorithm to find audiences
  • Minimum 50 conversions per week per campaign for algorithm optimization
  • Continuous creative refresh to combat platform fatigue
  • Gradual budget increases (20% every 3-5 days) rather than dramatic jumps

The Road Ahead for TikTok Commerce

TikTok's advertising ecosystem will only become more sophisticated as the platform invests heavily in commerce infrastructure. Brands that establish a presence now, build creator relationships, and develop TikTok-native creative capabilities will have significant advantages as competition intensifies. The platforms trajectory suggests it will rival Facebook and Google as a primary revenue driver for e-commerce brands within the next 2-3 years.

Get In Touch

Contact MEDIA ANALYTICS

Our Location

1000 Falls Rd
Parkton, MD 21120

Email Us

[email protected]

Hours

Monday - Friday: 9AM - 6PM EST
Saturday: 10AM - 4PM EST

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